A really interesting day art directing and shooting behind the scenes of the new GREAT BRITAIN CAMPAIGN. It's amazing what you can produce in a day, it was a real pleasure working with Uwe Breitkopf and his team. Many thanks to Radley Yeldar for letting me be involved in the project.
The MINI John Cooper Works will be an on the road in Germany as part of a British promotional campaign partnered by MINI Germany. The MINI will make its appearance as an icon of British culture at every stage of the campaign tour through Germany’s 16 federal states. The GREAT campaign was launched on 17 January 2013 in Berlin, with Princesses Beatrice and Eugenie of York. The initiative is to promote Britain as a tourist destination and business base, along with British companies whose products are sold in Germany.